This article is about the Proxi admin app at app.proxi.co.
Typing in every business's website, phone number, hours, and photos by hand is the slowest part of building a directory. You don't have to: Proxi can look a business up and fill those in for you — one listing at a time, or a whole batch at once. Each business we look up uses one business lookup from your plan's monthly amount.
Turn It On First
Business-data lookups are off until you switch them on. In your Listings settings, find the Business Data card and flip on the enrichment switch. It's a workspace-wide setting, so once it's on, everyone on your team can use it.
Fill In One Listing
Open the listing and click Get business data at the top. (Hover it to see how many lookups you've used this month.)
A review window opens showing what we found — website, phone, and so on — each with a checkbox and an Apply to picker so you decide which of your fields it lands in.
Check what you want, apply it, and look it over. Nothing is saved until you press Save on the listing — so you can always back out.
Fill In a Whole Batch
On the Listings page, select the listings you want (the checkboxes on the left), then click Get data in the toolbar. The window walks you through it:
Find places, if needed. Listings that aren't linked to a real-world place yet get a search step first — type the business name and city, pick the right match, and click Done finding places. The listing's address stays exactly as you have it; this just tells us which business to look up.
Choose where each piece goes. Under "Where should each piece go?", point Website, Phone, Hours, and Photos at the right fields — or choose Don't import for anything you don't want. Proxi pre-picks sensible matches for you.
Pick your options. Overwrite info that's already there is off to start — meaning we only fill in blanks and never touch what you've already written. Photos are always added on top of what's there, never replaced. There's also Re-pull recently updated listings: listings updated in the last 30 days are normally skipped to save your lookups; switch this on to refresh them anyway.
Click Get data for N and watch the progress bar. When it finishes you get a tally — how many were updated, how many had no new data, and anything that was skipped.
Lookups and Your Monthly Amount
The batch window shows your month at a glance before anything runs — "You've used 40 of 200 lookups this month" — and tells you exactly how many of your selected listings it can do. If the batch is bigger than what you have left, the rest simply wait for next month, or you can click Get more lookups right there to buy a pack and do them all now. Extra lookups come in packs of 1,000, never expire, and are only used after your monthly amount runs out — see Buying Extra Emails, Texts, and Business Lookups. You can also watch the lookup meter anytime under Subscription → Usage (see Your Monthly Message Limits and the Usage Meter).
Good to Know
Your writing wins. With overwrite off (the default), a lookup never replaces a description, phone, or website you've already filled in — it only fills blanks.
Addresses never move. Looking a business up doesn't change the listing's address — handy when you've placed a vendor at a booth or market stall.
The 30-day skip is your friend. Re-running a batch over the same listings won't burn lookups on ones that were just updated.
Businesses can keep their own info fresh instead. For details that change often, invite the owner to the portal and let them update it themselves — see Listings vs. Collections for how that flows everywhere.