Skip to main content

What You Can Send from Each Kind of Audience

Written by Melinda Haughey

This article is about the Proxi admin app at app.proxi.co.

Every audience lets you send an email or a text. What differs from one kind to the next is whether it fills itself, which automatic messages it offers, and which ready-made buttons fit. Here's the quick reference, followed by the details. For the how-to of writing itself, see Sending Messages: Email or Text the People on Your Maps and Automatic Messages: Send the Right Note at the Right Moment.

Audience

Fills itself?

Automatic messages

Ready-made buttons

Write it…

Challenge (passport, hunt, guide)

Yes, as people register

On the challenge

Challenge links

On the challenge's Messages page

Form / collection submissions

Yes, as people submit

Submitted; Approved (if you review); or Signed up

View & Edit Your Submission; Go To Your Portal

On the audience

Program members

Yes, as people join

Joined; Canceled

View Program Page; Manage Your Membership

On the audience

Event submitters

Yes, as events are submitted

Submitted; Approved

Manage Your Events; View Your Event; See The Events Calendar

On the audience

Bulletin submitters

Yes, as bulletins are submitted

None (blasts only)

On the audience

Listing contacts

Yes, from your listings

None (blasts only)

Manage Your Listing

On the audience

Manual / CSV list

No — you build it

None (blasts only)

Your own links

On the audience

Challenge Audiences

Everyone who registers for a passport, scavenger hunt, or guide lands in that challenge's audience automatically. The one thing that's different here: you write their messages on the challenge's own Messages page, not from the audience, because challenge notes carry personal details like each player's unique link. Open the challenge's audience and its messages show up so you can see them at a glance, with buttons that jump you to the challenge to write or edit.

Form & Collection Submissions

When people submit a place or fill out one of your forms, they gather in a "… Submissions" audience. What you can automate depends on the form: a sign-up or lead form offers a welcome when they sign up; a form that adds a place offers a thanks when they submit; and a form you review before publishing adds a congrats when you approve. Buttons can take each person to View & Edit Your Submission or Go To Your Portal. If the form is reviewed, you can also send to just People With An Approved Submission or People Still Waiting On Review. Quick way in: the collection's submissions area has a Message Submitters link that opens the composer with this audience already picked.

Program Members

Anyone who joins a program becomes a member in its audience. You can automate a welcome when they join and a note when they cancel, and add a View Program Page or Manage Your Membership button so members can jump straight to their program.

Event Submitters

People who submit events to an event group collect here. Automate a thanks when they submit and a your-event-is-live when you approve, with buttons for Manage Your Events (the default), View Your Event, and See The Events Calendar. You can personalize these notes with the event's own details too — Event Name, Event Date, and Event Venue. As with forms, you can send to just the approved or the still-waiting, and the Message Submitters link on an event group opens the composer here.

Bulletin Submitters

Folks who post to a bulletin board are gathered so you can reach them, but this one keeps it simple: send blasts whenever you like — there are no automatic triggers here.

Listing Contacts

This is the org-wide audience of everyone listed as a contact on your listings — your businesses and partners. It doesn't fire automatic emails when someone's added (that's on purpose, so a new listing contact isn't surprised by a message), but it's perfect for blasts, and the Manage Your Listing button takes each business straight to where they manage their own listing.

Older Maps

Audiences from older maps — people who shared an email to unlock content, or on a map's email capture — work for blasts too. Ones built from form submissions on those maps can offer the same submitted/approved automatic notes; plain email captures are blast-only. If a source has moved to a collection, its Source link will take you there.

Good to Know

  • Manual and CSV lists you build yourself are always blast-only — there's no source event to trigger on.

  • Which audiences you can message can depend on your plan; the ones built from your own forms and submissions are the most widely available.

Did this answer your question?