This article is about the Proxi admin app at app.proxi.co.
A holiday lights trail, a mural walk, a public art loop, a self-guided food crawl — whatever you call your seasonal trail, this guide turns its map views into an email list with a program.
Best for turning your most popular seasonal map — a holiday lights trail, a mural walk — into sign-ups.
Create a program named Holiday Lights 2026. On Who Can Join, click Add a Level → Ask for an email.
On What's Included, add your lights map and tick the email level's pill on it.
Optional: add a registration question like "What neighborhood are you in?" — future you will thank you when picking next year's route.
Share the map link like you always have. Visitors see the map preview, pop in their email, and the full trail opens up.
Every viewer becomes a contact you can reach next season. That's the whole trick.
Beyond the trail: next season, your first announcement goes to everyone who walked it last year — that first send usually beats any paid promotion you could buy.
Related articles: What Are Programs? · Set Up Your First Program