Key Steps
1. Create the collection that will power the Passport event 0:54
Create a collection first, since the Passport event will use it as the source of locations and custom fields.
Add all places that should appear in the Passport challenge.
Include any special fields needed for the event, such as:
restaurant week menu
special offers
location-specific details
Make sure the collection is complete before moving to Passport setup.
2. Start a new Passport and connect the collection 1:19
Go to Passports and click New Passport.
Select Get Started.
Enter a clear Passport name.
Choose Use Existing Collection.
Select the collection you created for the event.
Click Save and Next to enter the setup workflow.
3. Configure general settings 2:59
Open Settings > General.
Enter the Passport name and description.
Add terms and conditions if needed.
Enable personal notes on places if participants should be able to save notes about locations.
Confirm the event details are accurate before moving on.
4. Set the event schedule and participant visibility 3:16
Add the start date and end date for the Passport event.
Decide whether participants can view their progress after the end date.
Make sure the schedule matches the marketing and operational timeline for the event.
5. Add branding and define visit frequency 3:29
Upload a logo and cover image.
Choose the visit frequency that fits the campaign:
Once ever for one-time visits like Small Business Saturday or Restaurant Week
Daily, weekly, monthly, or unlimited for loyalty-style campaigns
Align the frequency with the reward structure.
6. Choose check-in methods 4:04
Select the check-in method(s) participants will use.
Available options include:
System check-in: no verification required
Code check-in: use a 4-digit code for each place
Geolocation check-in: participant must be near the location
QR code check-in: scan a QR code to check in
Photo check-in: submit a photo as proof of visit
Receipt check-in: submit a receipt for approval
Choose the method that best fits the event experience and verification needs.
7. Set display options for the participant experience 5:37
Choose the default tab participants should land on.
Recommended default: Places so users can start checking in immediately.
Decide whether to show:
Leaderboards for participants and businesses
Photo feed for community engagement and social content
Special offers or hide them if needed
Confirm the display layout supports the event goals.
8. Build the registration page 6:17
Create the registration page content:
heading
description
button label
Decide whether the event is paid.
Add donation options if applicable.
Configure form fields to collect lead information such as:
phone number
email
zip code
age
company
trivia or custom questions
Keep the form focused on the information needed for follow-up communication.
9. Activate and manage places 6:52
Activate all places linked from the collection.
Export codes if needed for distribution.
Use the dropdown on each place to:
edit details
change point values
deactivate a location
adjust award-related settings
Review each location to ensure the Passport is accurate and ready for participants.
10. Add activities for bonus points 7:15
Create activities that award extra points beyond location check-ins.
Add a clear description for each activity.
Set the point value and submission type.
Common submission types include:
URL
text
photo
receipt
Use activities to encourage social sharing, engagement, or other campaign actions.
11. Create awards and badges 7:44
Add awards and badges to motivate participation.
Define each award with:
name
description or information
success criteria
Choose the award type based on:
number of places visited
total points earned
visits to a specific location
Optionally limit awards by category or tag.
Add completion messages, completion URLs, and bonus points if needed.
12. Review participant and activity management tools 8:50
Open Participants and Activity to monitor event performance.
Review participant details such as:
phone number
email
check-in history
timestamps
Adjust points if needed.
Mark yourself or a teammate as a tester so the Passport can be tested before launch.
Use location and photo views to verify check-ins and submissions.
13. Edit the connected map and prepare sharing assets 9:42
Use Edit Connected Map to update the map linked to the Passport event.
Confirm the map reflects the correct locations and event area.
Click Share to access sharing options.
Prepare the registration page link, embed code, or QR code for distribution.
14. Publish registration and turn the event live 10:41
Turn registration on as soon as the registration page is ready.
Share the registration page about 30 days before the event to maximize signups.
Keep the event not live while building the backend setup if needed.
When the event begins, toggle the Passport live.
If necessary, turn the event off at night or during non-operating hours.
15. Build automated and scheduled messages 11:26
Create a full messaging campaign in both email and SMS.
Set up automated welcome messages triggered when a user registers.
Include a friendly welcome and event reminder in the message.
Add additional triggers for:
award earned
location check-in
check-in approved
activity approved
Schedule blast messages for announcements, event reminders, mid-event updates, and post-event thank-yous.
Cautionary Notes
Do not publish the event live until the setup is complete and tested.
Registration and live status are separate settings; turning on registration does not automatically make the event live.
Be careful when viewing participant data, since it may contain personal information.
If using QR codes, code check-ins, or receipts, make sure instructions are clear for location staff and participants.
Test the Passport as a participant before launch to confirm check-ins, awards, and messages work correctly.
Tips for Efficiency
Build the collection first so Passport setup is faster and more organized.
Use a tester account to validate the full participant experience before launch.
Share the registration link early, ideally 30 days in advance, to maximize signups.
Default the participant view to Places for the smoothest user experience.
Set up email and SMS automations at the same time so messaging stays consistent.
Reuse the collection structure for future Passport events to save setup time.
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