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Set Up and Launch a Proxi Passport Event

This SOP outlines the end-to-end process for creating, configuring, publishing, and managing a Proxi Passport event. It is designed to help a team member set up the event correctly, collect participant information, and manage check-ins, awards, and comms.

Written by Chelsey Roney

Key Steps

1. Create the collection that will power the Passport event 0:54

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  • Create a collection first, since the Passport event will use it as the source of locations and custom fields.

  • Add all places that should appear in the Passport challenge.

  • Include any special fields needed for the event, such as:

    • restaurant week menu

    • special offers

    • location-specific details

  • Make sure the collection is complete before moving to Passport setup.

2. Start a new Passport and connect the collection 1:19

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  • Go to Passports and click New Passport.

  • Select Get Started.

  • Enter a clear Passport name.

  • Choose Use Existing Collection.

  • Select the collection you created for the event.

  • Click Save and Next to enter the setup workflow.

3. Configure general settings 2:59

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  • Open Settings > General.

  • Enter the Passport name and description.

  • Add terms and conditions if needed.

  • Enable personal notes on places if participants should be able to save notes about locations.

  • Confirm the event details are accurate before moving on.

4. Set the event schedule and participant visibility 3:16

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  • Add the start date and end date for the Passport event.

  • Decide whether participants can view their progress after the end date.

  • Make sure the schedule matches the marketing and operational timeline for the event.

5. Add branding and define visit frequency 3:29

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  • Upload a logo and cover image.

  • Choose the visit frequency that fits the campaign:

    • Once ever for one-time visits like Small Business Saturday or Restaurant Week

    • Daily, weekly, monthly, or unlimited for loyalty-style campaigns

  • Align the frequency with the reward structure.

6. Choose check-in methods 4:04

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  • Select the check-in method(s) participants will use.

  • Available options include:

    • System check-in: no verification required

    • Code check-in: use a 4-digit code for each place

    • Geolocation check-in: participant must be near the location

    • QR code check-in: scan a QR code to check in

    • Photo check-in: submit a photo as proof of visit

    • Receipt check-in: submit a receipt for approval

  • Choose the method that best fits the event experience and verification needs.

7. Set display options for the participant experience 5:37

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  • Choose the default tab participants should land on.

  • Recommended default: Places so users can start checking in immediately.

  • Decide whether to show:

    • Leaderboards for participants and businesses

    • Photo feed for community engagement and social content

    • Special offers or hide them if needed

  • Confirm the display layout supports the event goals.

8. Build the registration page 6:17

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  • Create the registration page content:

    • heading

    • description

    • button label

  • Decide whether the event is paid.

  • Add donation options if applicable.

  • Configure form fields to collect lead information such as:

    • phone number

    • email

    • zip code

    • age

    • company

    • trivia or custom questions

  • Keep the form focused on the information needed for follow-up communication.

9. Activate and manage places 6:52

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  • Activate all places linked from the collection.

  • Export codes if needed for distribution.

  • Use the dropdown on each place to:

    • edit details

    • change point values

    • deactivate a location

    • adjust award-related settings

  • Review each location to ensure the Passport is accurate and ready for participants.

10. Add activities for bonus points 7:15

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  • Create activities that award extra points beyond location check-ins.

  • Add a clear description for each activity.

  • Set the point value and submission type.

  • Common submission types include:

    • URL

    • text

    • photo

    • receipt

  • Use activities to encourage social sharing, engagement, or other campaign actions.

11. Create awards and badges 7:44

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  • Add awards and badges to motivate participation.

  • Define each award with:

    • name

    • description or information

    • success criteria

  • Choose the award type based on:

    • number of places visited

    • total points earned

    • visits to a specific location

  • Optionally limit awards by category or tag.

  • Add completion messages, completion URLs, and bonus points if needed.

12. Review participant and activity management tools 8:50

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  • Open Participants and Activity to monitor event performance.

  • Review participant details such as:

    • phone number

    • email

    • check-in history

    • timestamps

  • Adjust points if needed.

  • Mark yourself or a teammate as a tester so the Passport can be tested before launch.

  • Use location and photo views to verify check-ins and submissions.

13. Edit the connected map and prepare sharing assets 9:42

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  • Use Edit Connected Map to update the map linked to the Passport event.

  • Confirm the map reflects the correct locations and event area.

  • Click Share to access sharing options.

  • Prepare the registration page link, embed code, or QR code for distribution.

14. Publish registration and turn the event live 10:41

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  • Turn registration on as soon as the registration page is ready.

  • Share the registration page about 30 days before the event to maximize signups.

  • Keep the event not live while building the backend setup if needed.

  • When the event begins, toggle the Passport live.

  • If necessary, turn the event off at night or during non-operating hours.

15. Build automated and scheduled messages 11:26

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  • Create a full messaging campaign in both email and SMS.

  • Set up automated welcome messages triggered when a user registers.

  • Include a friendly welcome and event reminder in the message.

  • Add additional triggers for:

    • award earned

    • location check-in

    • check-in approved

    • activity approved

  • Schedule blast messages for announcements, event reminders, mid-event updates, and post-event thank-yous.

Cautionary Notes

  • Do not publish the event live until the setup is complete and tested.

  • Registration and live status are separate settings; turning on registration does not automatically make the event live.

  • Be careful when viewing participant data, since it may contain personal information.

  • If using QR codes, code check-ins, or receipts, make sure instructions are clear for location staff and participants.

  • Test the Passport as a participant before launch to confirm check-ins, awards, and messages work correctly.

Tips for Efficiency

  • Build the collection first so Passport setup is faster and more organized.

  • Use a tester account to validate the full participant experience before launch.

  • Share the registration link early, ideally 30 days in advance, to maximize signups.

  • Default the participant view to Places for the smoothest user experience.

  • Set up email and SMS automations at the same time so messaging stays consistent.

  • Reuse the collection structure for future Passport events to save setup time.

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