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Create and Launch a Scavenger Hunt in Proxi

Written by Chelsey Roney

Objective

This SOP explains how to set up, configure, launch, and monitor a Scavenger Hunt in Proxy. It is designed to help a team member build the experience from start to finish, including places, registration, messaging, rewards, and reporting.

Key Steps

1. Understand the Scavenger Hunt experience and participant flow 0:13

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  • Define the scavenger hunt as a clue-based experience where participants solve clues, travel to locations, check in, and earn points or prizes.

  • Use this format for events such as:

    • Team building

    • Family outings

    • Downtown or destination visits

    • Bachelor/bachelorette parties

    • Birthday parties

  • Confirm the participant journey before setup:

    1. Participant registers

    2. Participant receives confirmation by email/SMS

    3. Participant solves clues

    4. Participant checks in at locations

    5. Participant earns points and/or prizes

2. Prepare your places before creating the scavenger hunt 1:49

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  • Create a Proxy collection of places first whenever possible.

  • Use the collection to populate the scavenger hunt locations.

  • If places are not already in a collection, add them directly in the scavenger hunt setup.

  • Recommended workflow:

    • Build or confirm the place list

    • Organize the places into a collection

    • Import the collection into the scavenger hunt

3. Create a new scavenger hunt and import places 2:24

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  • From the Proxy dashboard, go to Scavenger Hunts.

  • Select New Scavenger Hunt.

  • Enter a name for the hunt.

  • Import the places from your collection.

  • Open the setup page and review the progress bar on the left to track completion.

4. Complete the general hunt settings 2:50

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  • Enter the scavenger hunt name.

  • Add a description that explains the experience.

  • Add a Terms and Conditions link if needed.

  • Rename the default check-in wording if desired.

  • Enable personal notes on places if participants should be able to record observations or clue-solving notes.

5. Schedule the scavenger hunt and apply branding 3:31

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  • Set the start date and end date for the hunt.

  • Upload branding assets:

    • Logo

    • Cover image

  • Choose the visit recurrence rule:

    • Once ever for a standard scavenger hunt

    • Daily, Weekly, Monthly, or Unlimited if you want repeat visits or a loyalty-style experience

6. Configure participant check-in methods and display options 4:06

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  • Choose how participants will verify location visits.

  • Select one or more check-in methods based on the event needs:

    • Honor system

    • Code

    • QR code

    • Geolocation

    • Photo check-in

  • Decide whether photos are auto-approved.

  • Use combined methods if needed, such as geolocation plus photo or QR code plus photo.

  • If participants may be offline, allow photo upload later.

  • Set display options:

    • Show or hide leaderboard

    • Show or hide photo feed

    • Choose the default participant tab after registration

  • Configure hunt behavior:

    • Show one clue at a time if desired

    • Add hints after clues

    • Deduct points when hints are used

    • Allow participants to give up and either skip to the next location or reveal the location

7. Build the registration page 6:10

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  • Add a registration page header.

  • Write a short registration description.

  • Set the call-to-action button label, such as:

    • Register

    • Download

    • Jump In

  • Decide whether participation requires payment or a donation.

  • Select registration form fields to collect:

    • Phone

    • Email

    • Username

  • Add custom fields as needed, such as:

    • Zip code

    • Trivia question

    • Age

  • Set up the registration method and complete the registration page before launch.

8. Add clues, hints, images, and point values to each location 7:44

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  • Open the Places tab.

  • Expand each location using the dropdown arrow.

  • Add the following for each place:

    • Clue

    • Hint

    • Image

    • Point value

  • Assign higher point values to more difficult or harder-to-reach locations.

  • Download the completed place setup if needed for review or backup.

9. Configure bonus point activities and awards 8:35

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  • Add optional point-earning activities such as:

    • Taking a selfie

    • Posting on social media about the hunt

  • Assign point values to each activity.

  • Choose icons for each activity if desired.

  • Create awards and badges by defining:

    • Name

    • Description

    • How to earn the award

  • Set success criteria based on:

    • Points

    • Number of visits

    • Visits to a specific location

  • Add a completion message that tells participants how to claim the reward.

10. Publish the registration page and share the hunt 9:39

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  • Turn on the Registration toggle to make the registration page live.

  • Use the Share option to generate:

    • Link

    • Embed code

    • QR code

  • Share the hunt before the event to build registrations.

  • Keep registration open for as long as needed before participants begin solving clues.

11. Set up automated and blast messages 11:59

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  • Choose the delivery channel for each message:

    • Email

    • SMS

  • Create blast messages for general communication.

  • Schedule blast messages for key moments:

    • Event start

    • Midway through the hunt

    • Event end

  • Create automated messages for key participant actions:

    • Registration confirmation

    • Reward earned

    • Check-in at a location

  • Edit the subject line, reply-to email, and message body before activating each automation or message.

12. Monitor participation and download reports 13:55

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  • Go to the Participate section to review performance.

  • Track summary metrics such as:

    • Number of registered participants

    • Number of check-ins

    • Number of map views

    • Awards earned

  • Review participant-level data as needed.

  • Check location-level activity to see who visited each place.

  • Review the photo feed and download photos if needed.

  • Use available download options to export reports for analysis or recordkeeping.

Cautionary Notes

  • Do not publish the hunt before all locations, clues, and registration settings are reviewed.

  • Be careful with participant data in the Participants view, since it may contain personally identifiable information.

  • If using geolocation or photo check-in, confirm the method works in areas with limited service.

  • If you enable point deductions for hints, make sure the scoring rules are communicated clearly to participants.

  • Review payment or donation settings carefully before turning on registration.

Tips for Efficiency

  • Build a collection of places first so scavenger hunt setup is faster and more organized.

  • Reuse a standard hunt template for future events to save time.

  • Use automated messages for registration confirmation and reward notifications to reduce manual follow-up.

  • Turn on the progress bar/checklist in setup to ensure no required step is missed.

  • Test the participant experience with a demo registration before launching publicly.

  • Use the photo feed and leaderboard only if they support the event goals, since they add engagement but may not be necessary for every hunt.

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