Objective
This SOP explains how to set up, configure, launch, and monitor a Scavenger Hunt in Proxy. It is designed to help a team member build the experience from start to finish, including places, registration, messaging, rewards, and reporting.
Key Steps
1. Understand the Scavenger Hunt experience and participant flow 0:13
Define the scavenger hunt as a clue-based experience where participants solve clues, travel to locations, check in, and earn points or prizes.
Use this format for events such as:
Team building
Family outings
Downtown or destination visits
Bachelor/bachelorette parties
Birthday parties
Confirm the participant journey before setup:
Participant registers
Participant receives confirmation by email/SMS
Participant solves clues
Participant checks in at locations
Participant earns points and/or prizes
2. Prepare your places before creating the scavenger hunt 1:49
Create a Proxy collection of places first whenever possible.
Use the collection to populate the scavenger hunt locations.
If places are not already in a collection, add them directly in the scavenger hunt setup.
Recommended workflow:
Build or confirm the place list
Organize the places into a collection
Import the collection into the scavenger hunt
3. Create a new scavenger hunt and import places 2:24
From the Proxy dashboard, go to Scavenger Hunts.
Select New Scavenger Hunt.
Enter a name for the hunt.
Import the places from your collection.
Open the setup page and review the progress bar on the left to track completion.
4. Complete the general hunt settings 2:50
Enter the scavenger hunt name.
Add a description that explains the experience.
Add a Terms and Conditions link if needed.
Rename the default check-in wording if desired.
Enable personal notes on places if participants should be able to record observations or clue-solving notes.
5. Schedule the scavenger hunt and apply branding 3:31
Set the start date and end date for the hunt.
Upload branding assets:
Logo
Cover image
Choose the visit recurrence rule:
Once ever for a standard scavenger hunt
Daily, Weekly, Monthly, or Unlimited if you want repeat visits or a loyalty-style experience
6. Configure participant check-in methods and display options 4:06
Choose how participants will verify location visits.
Select one or more check-in methods based on the event needs:
Honor system
Code
QR code
Geolocation
Photo check-in
Decide whether photos are auto-approved.
Use combined methods if needed, such as geolocation plus photo or QR code plus photo.
If participants may be offline, allow photo upload later.
Set display options:
Show or hide leaderboard
Show or hide photo feed
Choose the default participant tab after registration
Configure hunt behavior:
Show one clue at a time if desired
Add hints after clues
Deduct points when hints are used
Allow participants to give up and either skip to the next location or reveal the location
7. Build the registration page 6:10
Add a registration page header.
Write a short registration description.
Set the call-to-action button label, such as:
Register
Download
Jump In
Decide whether participation requires payment or a donation.
Select registration form fields to collect:
Phone
Email
Username
Add custom fields as needed, such as:
Zip code
Trivia question
Age
Set up the registration method and complete the registration page before launch.
8. Add clues, hints, images, and point values to each location 7:44
Open the Places tab.
Expand each location using the dropdown arrow.
Add the following for each place:
Clue
Hint
Image
Point value
Assign higher point values to more difficult or harder-to-reach locations.
Download the completed place setup if needed for review or backup.
9. Configure bonus point activities and awards 8:35
Add optional point-earning activities such as:
Taking a selfie
Posting on social media about the hunt
Assign point values to each activity.
Choose icons for each activity if desired.
Create awards and badges by defining:
Name
Description
How to earn the award
Set success criteria based on:
Points
Number of visits
Visits to a specific location
Add a completion message that tells participants how to claim the reward.
10. Publish the registration page and share the hunt 9:39
Turn on the Registration toggle to make the registration page live.
Use the Share option to generate:
Link
Embed code
QR code
Share the hunt before the event to build registrations.
Keep registration open for as long as needed before participants begin solving clues.
11. Set up automated and blast messages 11:59
Choose the delivery channel for each message:
Email
SMS
Create blast messages for general communication.
Schedule blast messages for key moments:
Event start
Midway through the hunt
Event end
Create automated messages for key participant actions:
Registration confirmation
Reward earned
Check-in at a location
Edit the subject line, reply-to email, and message body before activating each automation or message.
12. Monitor participation and download reports 13:55
Go to the Participate section to review performance.
Track summary metrics such as:
Number of registered participants
Number of check-ins
Number of map views
Awards earned
Review participant-level data as needed.
Check location-level activity to see who visited each place.
Review the photo feed and download photos if needed.
Use available download options to export reports for analysis or recordkeeping.
Cautionary Notes
Do not publish the hunt before all locations, clues, and registration settings are reviewed.
Be careful with participant data in the Participants view, since it may contain personally identifiable information.
If using geolocation or photo check-in, confirm the method works in areas with limited service.
If you enable point deductions for hints, make sure the scoring rules are communicated clearly to participants.
Review payment or donation settings carefully before turning on registration.
Tips for Efficiency
Build a collection of places first so scavenger hunt setup is faster and more organized.
Reuse a standard hunt template for future events to save time.
Use automated messages for registration confirmation and reward notifications to reduce manual follow-up.
Turn on the progress bar/checklist in setup to ensure no required step is missed.
Test the participant experience with a demo registration before launching publicly.
Use the photo feed and leaderboard only if they support the event goals, since they add engagement but may not be necessary for every hunt.
