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Creating a Mobile Guide

This step-by-step document explains how to build, configure, and share a Mobile Guide using the new user interface. It is designed so a team member can set up a guide from scratch, activate registration, and publish it.

Written by Lucia Diaz

Key Steps

1. Open the Mobile Guides area and start a new guide

  • In Proxy, go to Experiences on the left-hand menu.

  • Click Guides.

  • Select Create your first guide or use the top-right create button.

  • Review the guide overview so you understand the available features before continuing.

2. Name the guide and choose how to begin

  • Enter a clear guide name, such as a city or event name.

  • Choose one of the two setup paths:

    • Start fresh by adding places manually.

    • Use an existing collection if you already have a list of places saved.

  • Click Next to continue.

3. Add places to the guide

  • Confirm the guide location or region.

  • Search for places manually, or use the suggestions option to find local businesses, parks, and other points of interest.

  • Select the places you want included in the guide.

  • Click Save and Next when the place list is ready.

4. Complete the setup checklist and configure guide details

  • Use the setup checklist to review each required section.

  • Add or edit the following guide details:

    • Name

    • Description

    • Embedded links

    • Terms and conditions link

  • Set the participant action button label, such as Visited.

  • Add optional personal notes on places for participants

5. Set the guide dates and branding

  • Add a start date and end date for the mobile guide.

  • Decide whether participants can still view the guide after the end date.

  • Upload branding assets such as:

    • Logo

    • Cover image

  • Choose the default tab participants should see first:

    • Spots

    • Share

    • About

6. Configure the registration page

  • Edit the registration page heading and description.

  • Update the Register button label if needed.

  • Make sure the page clearly explains what participants are signing up for.

  • Review the registration page preview to confirm the wording is correct.

7. Add payment, donation, or access fee settings

  • If needed, enable payments for the guide.

  • Choose the payment type:

    • One-time payment

    • Subscription

    • Donation

  • Enter the payment label, such as Registration Fee or Entry Fee.

  • Add a short description of what the participant receives.

  • Set the currency and amount.

  • Add a statement descriptor and support email for payment-related questions.

8. Build the registration form fields

  • Add standard fields as needed, such as:

    • Phone number

    • Username/display name

    • Password

  • Mark fields as required or optional based on your needs.

  • Create custom fields for additional data collection, such as:

    • Zip code

    • City

    • Age

    • Company

  • Choose the field type for each custom field:

    • Text

    • Email

    • Phone number

    • Date/time

    • URL

    • Long text

    • Checkbox

  • Review the form to ensure it collects the information you need for follow-up and segmentation.

9. Set up email and text messaging for participants

  • Use the collected email and phone data to support future communication.

  • Plan messages for updates, events, offers, and reminders.

  • Confirm that your registration form includes the contact fields needed for messaging.

10. Add and manage places in the Places tab

  • Open the Places tab.

  • Return to the original map or collection to manage which places appear in the guide.

  • Toggle places on or off as needed.

  • Use filters to view:

    • Active places

    • Places not listed in the mobile guide

  • Verify that the correct collection is connected to the guide.

11. Create automated and blast messages

  • Open the Messages area next to the Setup tab.

  • Create automated welcome messages for actions such as:

    • Registration

    • Check-in at a location

    • Saving a location

  • Create blast messages for one-time announcements.

  • Choose the delivery channel:

    • Email

    • Text

  • Edit the subject line, reply-to/support email, and message body.

  • Always include the participation link so users can access their guide if needed.

12. Schedule or target messages to specific participant groups

  • For blast messages, choose the recipients you want to reach, such as:

    • All registered users

    • Users who visited a specific location

    • Users who saved a specific location

    • Users with zero saves

    • Users with fewer than a set number of saves

    • Users with more than a set number of saves

  • Decide whether to send the message immediately or schedule it for later.

  • Use the Schedule tab to set the date and time.

  • Send a preview before finalizing to confirm formatting and content.

13. Review participant and activity analytics

  • Open the Participants and Activities section.

  • Review key analytics, including:

    • Registrations

    • Places visited

    • Number of locations checked in

    • Map views

    • Activity trends over time

  • Use the date filter to review performance over the last 90 days.

  • Check participant records for collected details such as name, email, phone, saves, and visits.

14. Add, import, or export participant data

  • Add participants manually if someone should be included without completing the registration form.

  • Import participant lists from prior events, previous guides, or newsletter data.

  • Export participant data for external reporting or backup.

  • Use this data to support follow-up campaigns and audience management.

15. Review location and payment reporting

  • Open the Locations tab to review performance by place.

  • Check metrics such as:

    • Saves

    • Visits

    • Map clicks

  • Download location data to your computer if needed.

  • Open the Payments tab to review sponsorships, donations, or registration fees.

  • Confirm payment totals and transaction details are accurate.

16. Preview the participant experience and activate the guide

  • Use the live preview to see how the registration form appears on a mobile phone.

  • Review the participant view after registration.

  • Confirm the Open Map button works as expected.

  • Turn on registration before launch to build interest and collect sign-ups.

  • When ready, set the guide to go live so participants can begin using it.

17. Share the guide with participants

  • Click the Share button in the top-right corner.

  • Choose the sharing method that fits your audience:

    • Link

    • Embed code

    • QR code

  • Share the registration page directly with participants.

  • Provide the join code for users who will access the guide through play.proxi.co.

  • Customize the join code if needed for easier distribution.

Cautionary Notes

  • Ensure all required registration fields are configured before publishing, or participants may not be able to complete sign-up.

  • If you enable payments, verify the currency, amount, statement descriptor, and support email before going live.

  • Include the participation link in messages so users can recover access if they lose their guide link.

  • Confirm that the correct places are active in the connected collection; otherwise, the guide may display incomplete content.

  • Review message audience filters carefully to avoid sending blasts to the wrong participant segment.

  • Test the participant view and registration flow before activating the guide publicly.

Tips for Efficiency

  • Start with an existing collection if you already have a curated place list; this saves setup time.

  • Use automated messages for common actions like welcome, check-in, and save events to reduce manual work.

  • Turn on registration before launch to collect interest early and build an audience.

  • Use filters in the Places and Participants sections to quickly find what needs editing.

  • Send a preview of messages before scheduling or blasting them.

  • Keep branding assets and terms links ready in advance to speed up setup.

Link to Loom

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